Insight from Facts, Not Opinion 


John Martin is the CEO of SIR, a 55-year-old strategic consulting and market research firm based in Richmond, Virginia. The firm has conducted over 15,000 research studies for national, regional, and local organizations and delivers research-inspired insights on trends and the people shaping those trends.

SIR also runs its own think tank, SIR’s Institute for Tomorrow, which conducts national studies and publishes studies, reports, and white papers.

Visit SIR to learn more.

Staying informed about the latest trends and technologies is more important than ever. John shared his unique insights with our team in a compelling and entertaining way and added real value to our conference.
— Renee Krug, CEO, GlobalTranz